Released on = April 20, 2006, 1:43 pm

Press Release Author = EventPro

Industry = Management

Press Release Summary = Mobile marketing tours are flexible, allowing escape from
narrow and rigid practices of old. See how a mobile marketing approach enables
companies to bring their message to customers\' doorsteps where it will be noticed.

Press Release Body = Companies like Hewlett-Packard and Compaq have long-known the
power and effectiveness of bringing their message directly to their customers, which
is why they continue to rely on EventPro to develop and provide their mobile
marketing solutions. These days, however, even smaller companies are beginning to
understand the benefits of undertaking a mobile marketing tour. According to
EventPro\'s CEO, Bob Irvin, \"Especially when the message or product is new, it is
important to make a potential customer\'s first impression a memorable one. The
personal experience achieved through the direct marketing approach of a mobile tour
is why EventPro has been so successful.\"

Large- and small-scale marketing campaigns are easily and affordably augmented with
mobile tours. In so doing, the personalized marketing message is delivered directly
to customers along with the simultaneous impression that a company cares enough
about them to meet them on their terms. As professed by numerous professional
marketing associations, this subsequently results in stronger \'Word of Mouth
Advertising\' which is one of the most persuasive effects of a mobile marketing tour.

Direct interaction with the target audience is most persuasive when the marketing
message is presented using tangible demonstrations to create a sensory-based
experience. The most obvious means to accomplishing this objective is for a company
to equip itself with the necessary marketing tools and begin a mobile tour. A
variety of options is readily available for this type of endeavor, and can be
examined at EventPro\'s website (www.eventpro.com). The recently updated information
available at this site will be useful for anyone considering a new marketing
strategy, specifically a mobile marketing tour.

ABOUT
A leader in the mobile marketing and event management industry for over a decade,
EventPro\'s name has become synonymous with mobile marketing tours and custom trailer
construction. Their work can be viewed at http://www.eventpro.com
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Web Site = http://www.eventpro.com

Contact Details = EventPro
9000 Keystone Crossing, Suite 650
Indianapolis, IN 46240
(317) 580-0006
www.eventpro.com